I could sit here an type out some long-winded, rags-to-riches story about how I was living out of a trailer in a beat-down trailer park, found some miracle strategy, and became a millionaire overnight. But I won’t… because that’s not my story.
Unfortunately, there are many, many marketers out there and so called gurus who persuade you and tug on your heart strings with a story about how their secret formula changed their lives. Believe me, I have fallen for quite a few of these stories – and then I woke up!
I realized that there was only ONE way to not only create wealth, but to transform your life and the lives of those around you. It’s called Attraction Marketing.
In a nutshell, attraction marketing is about developing relationships. Rather than trying to get your prospects to buy your overpriced $997 front-end mastermind course; you should actually provide them with something FOR FREE on the front end, collect their contact information, drip them a series of emails, gain their trust and THEN try and sell them your product. Since most people NEVER buy on the first go-around, why would you try and sell them something from the start? Seems like a total waste of time to me.
That said, I’ve leveraged the power of attraction marketing to grow my own network marketing opportunity. By providing my prospects with something of value for free, I’ve been able to gain their trust, make them knowledgeable about the products, teach them how the opportunity works – all before offering them a single product! And I say “offer” because I actually never sell anything to anyone. Part of the beauty of this opportunity.
Network marketing is a relationships business.
Don’t let anyone try to tell you otherwise. When it is done properly, it’s not about the company. It’s not about the products. It’s not even about the money. It’s about building relationships. It’s about helping those in need. It’s about making a difference in someones life. It’s about making an impact.
Do that, and the money will roll in like clockwork. I promise you, you will never have to sell anything to anyone. They will come to you!
PS: Kratochwill is my full last name. I use “Krat” because it is both easier to pronounce and easier to remember. Trust me, it’s better this way! 🙂