Your audience is never more than a status update, tweet, snap or even an email away.

Digital marketing is the present and the future. We have become a generation of technology gurus and we would much sooner leave the house forgetting our wallet or keys before we ever even though about forgetting our cell phones. There is rarely ever a time that we are “unplugged” and we want to be able to find what we need at the command of Siri, Alexa or Google.

Over the years, I’ve learned how to leverage the power of social media, email marketing and digital marketing to understand how to reach your niche or target market effectively. There is a bit of a science to these digital platforms but their potential is almost limitless. I mean, where else can your reach billions of people at the push of a button? Here are just a few of the digital marketing techniques I’m familiar with: